In this Module we are going to create a newsletter and opt-in form for your website.
Q, Why do I need to create a newsletter in the first place?
The answer to that is quite simple: Email Marketing!
Say for example you have a website but don’t have a newsletter. You will need to drive fresh traffic to your website over and over again. Some of those visitors may (or may not) make a purchase and then leave your site. Once they have left your website the chances of them coming back is somewhat slim as there are so many other websites to choose from. Meaning that you have to keep trying to drive fresh traffic to your site, (traffic = potential customers). This can be quite difficult to achieve and you will probably give up at some point in the near future, meaning all your hard work has been for nothing. Don’t get me wrong, you need to drive traffic to your site whether you have a newsletter or not, but……