6 killer post endings to rock your audience’s socks off

What a lot of people forget to do when they create their epic content is create an epic ending! Seriously, so many bloggers simply end their post with a thank you! They don’t give a thought to how they can lead their audience to do something that will benefit them. By using a call to action, or some sort of instruction to lead the readers to take action, the author can leverage the audience to generate more traffic, affiliate incomes, tweets, likes and much more.

You have probably guessed I want to talk about endings and how you can use them to create engagement. Here are 6 super cool ways you can get more from your readers and generate more interest in your blog and your products.

1. Ask the opinion of your audience – Asking your readers what they think of your content is a simple and very effective way to create comment engagement. Simple statements like ‘Your turn’ and ‘Let me know what you think?’ and ‘Have you ever tried this?’ work extremely well. By asking these specific questions, you are engaging your audience and inviting them to comment on your post. This creates a community effect within your blog that can lead to massive comment content.

2. Let them know what’s next – Once you have completed your post, you can let your audience know what your next post is going to be about. Simple statements like ‘Don’t forget to look out for my next post about [blank]’ can bring readers back time and time again. This technique works very well with tutorial series posts to e.g. You, the author have completed part one. A simple statement at the end of part one which explains what’s coming in part two; a kind of teaser if you will, that works very well indeed.

3. Calls to action – A call to action at the end of your post can do a lot of things for the author. For this example I’m talking about sales of affiliate products. Imagine you complete a product review via an affiliate link. A simple statement like ‘don’t forget to check the [product] it really is one not to be missed!’ or ‘don’t forget your huge subscriber discount’. By reminding your readers to take action, you can increase affiliate revenue and send readers to alternative blog posts; even ask them to sign-up for your mailing lists. The call to action has a lot of power.

4. Ask the readers to share your content - If you want more tweets and shares, why not ask for them? Don’t be afraid to ask your readers to do something for you. Remember, you have just given them a ton of free information; it’s in people’s nature to do something in return for sharing such cool content. Simple statements like ‘if you liked this post please retweet’, or maybe a little more generic such as ‘don’t forget to share this post with others’. Sometimes people need to be told what you want them to do.

5. Summarise your post – Hit your point home! If you have created a large post packed with some great information, it’s generally worth summarizing your point at the end. The length of a post can sometimes render some of your points forgotten. By summarizing you can bring all your points back and clarify to the reader. This creates value and will return readers to your blog.

6. Combination or step by step guidance – You can combine a lot of the steps above into one set of actions! For example:

Thanks for reading, let me know what you think:

  1. What did you think about [post opinion]?
  2. Did you take a look at [product]?
  3. Please don’t forget to share, as always it is much appreciated.

By leaving a clear set of instructions for the audience you can lead them to do almost anything. Remember, you have just provided them with a lot of free knowledge; people are glad to share your content with others and follow your instructions. Don’t simply assume people know what to do when they have finished reading your posts; you have to tell them what’s next. Remember, you are the leader!

Thanks for taking the time to read this post.

1. Can you add to any of the endings in this post?

2. Are there any aspects of the content which you found most helpful?

Also, if you enjoyed this post and found it valuable, please Tweet and Like! We really do appreciate it.

This guest post was created by Daniel Sumner.

 Dan is an online marketer and IT specialist. He specialises in product development, online product creation and internet training in the make money online niche. You can read more from Dan at his own blog, The Dan Sumner Blog http://www.dansumnerblog.com , where he teaches similar marketing tips and techniques.

 

If you would like to be considered for guest posting on my blog please view my Guest Post Page and if you can agree to the guidelines then please feel free to contact me.

Until next time, sock it to ‘em ;)

 

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