Innovate Take The Road Not Taken And Try Something New

The Journey To Success Part 8:
Innovate, take the road not taken and Try Something New:
The Journey To Success is a Blog Carnival that is being organised by Mandy Allen in which some Masterclass bloggers are putting together a series of monthly blog posts detailing The Journey To Success. If you haven’t read the previous posts in this series please follow the link above to do so. Be sure to read the comments as they have often added a wealth of information to the original posts. Feel free to reply to the comments or leave one of your own
Moving on to part 8:
Innovate, Take the road not taken and try something new.
That may sound very daunting to you as this may be a new experience for you anyway, but in part 1 I said about finding Forums and Blogs that have the same passion (niche) as you and start making notes of what others had created.
You don’t have to create the same as everyone else because that defeats the object. After all, do you want to be a sheep or a shepherd? Do you want to lead or follow your target audience?
It’s your passion and you should only use these sites for ideas and inspiration, kind of like a spring board to your success. As well as looking to see what others have done with the passion you share you should also be on the look out for things they haven’t done.
For Example:
- Whilst visiting these sites have you noticed anything important that people haven’t covered on the subject?
- Maybe something that you feel you can add to your project that others haven’t covered in enough detail?
- Have they over emphasized the points they’re trying to make and in doing so rambled on so much it has become confusing?
- Do you see a common problem that people face? If so can you help get them over it?
- Are these people keeping up with the times or they still using the old methods to get their message out there?
These are just a few things to look out for and if you find them and address them it can make you stand out from the crowd.
In part 4 of this series: Learning As You Go I said about the internet forever changing and that we have to keep up with these changes and apply ourselves to them.
Not only has the internet been changing but the way people access it has also changed over the years. Fran Aslam wrote a guest post for me that detailed how people are using mobile devices as their new computers. Fran stated, at the time of writing, that 56.9million people are searching the internet from these mobile devices each and every day. That number will continue to rise as new devices are created and released.
It’s huge market that is growing daily and we need to be sure that whatever we are creating is accessible to that market.
Our kids are growing up with this technology and to them the normal thing to do is pull out their mobile device to watch their favourite videos on YouTube, read their latest eBooks from Kindle or plug in their headphones to listen to their MP3′s.
Make the most of the new technology and use it to your advantage.
Create videos: You should create videos as and when you can and upload them to YouTube to reach as many people as possible. You may find this a daunting to start with, but don’t worry they’re easy to create.
You could buy a digital camera and film yourself carrying out certain tasks so as to show others how something is done. Or talk to the camera directly and get your message across that way. This also allows people to get to know you and so build the Know, Like and Trust factor that we all need.
Maybe you could create a screen capture video and give people a demonstration or tutorial of yourself carrying out certain tasks so they can follow along. There’s free software available from CamStudio.org which is easy to use.
You could also create PowerPoint Presentations. PowerPoint also has the ability to create videos straight from the software and if you don’t have PowerPoint then you can download Open Office and use their free software to create your slide show presentations and then record them with CamStudio.
Create eBooks and Turn Them Into Kindle eBooks: Creating ebooks isn’t hard at all but if you’re unsure of how to do so Eamon Diamond has an excellent video showing you how to create ebooks. Once you have your eBook created take a step further to reach the people using mobile devices and create a Kindle eBook. People don’t need a Kindle eReader to read kindle eBooks as Kindle have created apps for all the other mobile devices that are free to download.
Create Audio Files: It’s easier to talk than type and we’ve all seen people using their ipods and other MP3 players so we need to cover that market as well. Again there’s free software that will allow you to create audio files. Audacity not only allows you create audio files it will also allow you to convert tapes and records into digital recordings
as well editing and splicing them together.
Here’s another cool thing you can do with audio files: Rather than typing out your eBook you could record yourself talking about your project one chapter at a time and save each audio file. Then you can either use it as an audio book, transcribe them to text yourself or send them to a transcription service, as mentioned in part 7. Dawn Kay owns First Class Transcriptions and has an excellent post on her blog showing people where to get the software she uses and how to transcribe your audio files, again using free software.
I hope that has given you some ideas as to what is possible for your creations and as you can see it doesn’t have to cost you the earth
Before I end this post I would like to bring a very special young lady to your attention to show you how you can turn problems around to your advantage.
This young lady came to my attention earlier this week and I found her story so inspiring that I want to briefly share it with you.
Cassandra Bankson lives in the US and has had a long term problem with acne. She was bullied throughout school and left early to be taught at home. This young lady really is remarkable as she started creating videos for YouTube to demonstrate how she now covers her acne and details all of the steps needed for others to follow.
One of her videos Foundation Routine Flawless Skin For Acne Scaring has had 3,248,228 views to date. So please pop over and see how she is turning things around, you may need some tissues as the pain this young lady faces is evident in the video.
The good news is that Cassandra has now gone on to become a model, just search Google for Cassandra Bankson.
Now that my friends is an inspiration and a perfect example of taking the road not taken and turning it into success.
The Journey To Success is a Blog Carnival that is being organised by Mandy Allen in which some Masterclass bloggers are putting together a series of monthly blog posts detailing The Journey To Success.
As always your comments are very much appreciated so please feel free to add to the post in any way at all. I will be creating an eBook from the series and the best comments will be included in the eBook, attributed to the comment author and linked to their blogs
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Until next time, put the Satnav away and use your instinct
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Twitter: desdrec
Wow Barry. Now that’s what I call a blog post. Pheew! You’re putting the rest of us to shame mate
I see you’ve started producing videos. I have too. Maybe we can share some video newbie notes so we cam improve? (Not saying you need more improvement).
The blog carnival thing looks interesting. Just wish I had the time to partake in these sort of things. Unfortunately I don’t at the moment, but I’ll watch your journey with great interest.
Since the Panda update I’ve started to add more multi-media stuff (just like you) to my repertoire. It makes content producing hard work, but it’ll pay off in the end
I haven’t used Audacity, but from some of the comments I’ve read elsewhere, it looks like a solid piece of kit. It’s also free which is even better.
Thanks for a really informative and entertaining post. Looking forward to your next.
Des recently posted..Million Dollar Marketing Team – No Bs 2
Hi Des,
Glad you liked the post mate
I’ve been creating videos for some time now Des, but after taking part in the Learn With Sally coaching I have learnt how to improve on what I was doing previously.
I’ll help all I can with your videos Des, just let me know what you need and I’ll do all I can. Sharing tips will get us all to where we want to be and I’m certainly up for that mate, I may have learnt how to improve them but there’s always more to learn Des
The blog carnival doesn’t take too much time, it’s just a post once a month. I’ve been writing my posts so they all lead onto the next one as I’ll be creating a product from it at the end of the series.
I was interviewed by Jean Shaw last week and she recorded the interview with Audacity and then went on to edit it as well. I haven’t used it as I have Pamela for recording Skype calls and the I use Camtasia for editing.
Let me know about the videos mate and we can get our heads together.
Take care,
Barry
Twitter: adriennesmith40
Great post Barry and chalked full of so many goodies.
Dee Ann and I were chatting the other day and I know she wrote a post on putting audio on her blog and I know I need to be doing that as well. Heck, there are still so many things I need to do but anyway. I’m going to go back over Dawn’s post to see what she recommended since I don’t think it’s the same service Dee Ann is using. I’m considering doing that at my blog as well. Just offering the different ways.
I will definitely read Cassandra’s story and I’ve already got the tissue. See, you can turn things around but I hate that she had to go through all of that. I bet if you asked her she wouldn’t change a thing. It’s made her the person she is today.
Thanks Barry, great post!
~Adrienne
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Adrienne recently posted..5 Things You Can Learn From The Biggest Loser
Hi Adrienne,
I noticed that Dee Ann had started adding audio to her posts. I must pop over and see how she’s doing it.
I know exactly what you mean about having so many things that you need to do. I created a list of things i wanted to get finished before the Christmas break, so far this week I’ve finished 4 of them
I really enjoyed learning about Cassandra’s situation/story. I really do admire the young lady and found her a real inspiration. It took her 4 months to watch the first video she put on YouTube as she was so scared of seeing herself. I agree Adrienne, I also hate the fact that she had to suffer so much at the hands of bullies.
Mind you Adrienne; what a way to beat the bullies and stick a finger up at them. I wonder how they feel now, having seen Cassandra turn the situation around and become successful because of their callous behaviour.
Thanks Adrienne, have a great weekend my friend
Respect and Regards,
Barry
Twitter: andybeveridge
Hi Barry,
Always good to pop over and see what you are up to. I thought I would add my 2 cents in the mix. I notice you mentioned creating videos for blogs and Youtube and I completely agree that it is a fantastic way of getting people to understand who you are and what you are about.
Many people making their first videos are nervous (I know I was) but the thing to remember is that you can’t say the wrong thing to the right person.
You can never reach out to everyone but you should only be interested in the people who connect to you anyway. So it pays to be yourself and attract the people who really get you.
Keep on moving up
Andy Beveridge
Hi Andy,
It’s always nice to see you here mate
You’ve made an excellent point Andy, we were all nervous when we started creating videos. I think we’re the same with anything new until we’ve actually done it then we wonder why were so nervous in the first place.
You can’t say the wrong thing to the right person is an excellent line that we all need to remember
I agree we should always be ourselves and let people get to know the real us through our work and videos, it’s the only way to build the Know Like and Trust factor that we all need online.
Thanks Andy, you’ve made some excellent points for future readers.
Take care,
Barry
Twitter: IMarketerLinda
Hey Barry,
Thanks for the refresher about learning from blogs and forums and such. I must sound like a broken record…but I get these breaks from work and then forget what to do next and then I get more work – really frustrates me.
But, I know I can count on you to get me back on track
Thanks for sharing Cassandra’s story – she sounds like a very inspirational person.
I am going to bookmark that Audacity site, too…think I have seen it before, but not positive…so thanks for sharing this as well.
I am pretty sure I have been on John’s carnival in the past – looks really familiar – but just haven’t had the time to get back there.
Anyway – I hope you are doing well and we’ll talk again real soon
Linda
Hi Linda,
No worries on the refresher Linda
I know what you mean about having breaks and forgeting what to do next. What I do is make notes of everything I have to do. I have an A4 pad for notes and another one for my daily log of what I’ve done each day.
In part 2 of this series I detailed a simple way of creating a plan Linda, maybe that could help you mate?
Cassandra’s story really is an inspiration. Google her name and you’ll see how popular she has become. Success is coming her way, rightly so as well
Audacity is a very popular tool and the fact its free makes it all the more attractive doesn’t it….
The blog carnival is Mandy Allen’s Idea Linda, John has nothing at all to do with it. Be sure to check out the other posts or hit the banner and see all the blogs taking part
Take good care Linda,
Barry
Twitter: Dawn_Kay
Hi Barry
God Barry, what a post and was jam packed with lots of product creation ideas and a gentle reminder that we need to keep up with the times…
I haven’t even got my head around mobile marketing yet so that’s definitely on my to do list along with getting a product on the Kindle.
Looks like 2012 is gonna be a busy year (lol)
I loved your tip about creating an audio instead of writing an ebook and it’s what I’m gonna do next in fact.
Because yeah, it is easier to talk than write (for me anyway)and I think I’ll be able to complete it faster than if I sat down to write…
Thank you for shouting me out by the way, was lovely of you matey!
Take care and catch ya soon
Dawn
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Dawn Kay recently posted..Spotlight On My Fab iTunes Reviewers
Hi Dawn,
Glad you liked the post Dawn
We most certainly do need to keep up with the times. Its a case of keep up or get left behind I fear…. mind you it’s good to keep us on our toes
Your Interview with Randy could go onto Kindle Dawn. It’s packed with good solid info that will help lots of people get their mindset right. I know that it has helped me focus a bit better and prioritse what’s more important.
The tip about creating audio was featured in part 7 as well Dawn but after our chat on Skype I added the bit about people transcribing it themselves. In part 7 I told everyone to send the audios over to you to transcribe them. The tip about transcribing the audios themselves was your idea so full credit to you Dawn
No worries on the shout out Dawn, when my friends provide a service that people should make use of It’s only right that I point them in your directions
Catch up soon Dawn,
Respect and Regards,
Barry
Twitter: IanIebablog
Hi Barry
I have to agree with the other comments above mate… Wow! Truly a tremendous post and a fantastic addition to the series; well-done mate!
In the New Year Barry I am definitely going to do more Videos as I really enjoy doing them now since the LWS Course, prior to that I was rather nervous of doing them. I guess that’s because it was new to me.
I will also be adding more Interviews to follow on from the recent interview with Peggy Baron and creating a podcast series.
There are so many avenues that I still need to explore with all the new technology that has come out, already I can see 2012 being just as busy as this year!
You have provided a wealth of information and Tips in this post Barry; if someone was looking for a new exciting way to spice up there blog or take a “different road” in there Marketing Strategy or looking for another way of interacting with their visitors then they have just hit the jackpot!
And; thank you for sharing the story about Cassandra, she is an amazing woman and she is truly helping others
~ Great Post
~ Great Content
~ Great Shout Outs
Thanks Barry for a tremendous read…
Catch up soon
Ian
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Ian Ieba recently posted..Take The Road Not Taken – Try Something New!
Hi Ian,
Awww thanks for the compliment mate
I am also going to creating more videos in the new year. What with my Christmas present I’ll be all set for lift off
We’re all nervous about doing things that’re new Ian but like you said since Sally’s coaching we’ve all come along way….. in every aspect but i do know what you mean about the videos.
I’m still going to put another video challenge together, but that’ll be February i think, so as to give people a months notice. I have it planned in my head and think it’ll be really good
More on that nearer the time…..
We’ve talked about your interview series Ian, I reckon it’s going to be great mate I really do and a podcast series sounds excellent.
As 2012 gets closer i think we’re all starting to plan it in a big way. It sure is going to be a busy year, more so than this year was….. but that’s what it’s all about mate
Thanks for the compliments Ian. I hope the post will help people see which way they want to go and assist them in going that way with a positive view of their future.
Cassandra certainly is amazing Ian, I hope that everything nice comes here way. After being bullied like she was I really take my hat off to her for turning such a negative into a positive.
I know you’re off your holidays in short while Ian, so have a fantastic Christmas and a Happy New year and please pass on my warm regards to Evette.
You take care my friend and thanks for all the help in 2011
Respect and Regards,
Barry
Hey Barry,
Great post here! I also agree with all the comments mentioned above. I really believe that success comes to people who are willing to do what others aren’t. Doing something different or something that isn’t done that often is a great example for that.
I am definitely starting 2012 doing a lot of different things and I’m excited of it instead of being scared because hey, why not embrace it instead of running away from it.
Anyways great post and thanks for sharing!
Keep it up!
PJ Zafra recently posted..Motivation? It Starts With You!
Hi Pete,
I hope that you and your family are all well my friend
I totally agree that success often comes to those willing to do what others aren’t. I have a guest post to publish on Monday that really drives that point home, be sure to come back and read it Pete
Embracing fears and moving through them is what we all need to do to really start seeing success. Fears just hold us back, so I’m really pleased to hear that you’re starting 2012 that way, congratulations Pete I wish you well in everything you do.
Thanks Pete, catch you up soon my friend,
Barry
Hi Barry,
Some great tips and information there, as always. In the new year I will have to come and go through each of your 8 posts, and put everything into practice.
There was a song written way back in 1945, ‘If I can help somebody’. That should be your theme, mate,
All the best for Christmas to you and yours, and have a great new year, not too much falling down water though
Barry
Hi Barry,
There are going to be 12 parts to the series Barry and then I’m going to create an eBook with them and include some of the comments for the relevant posts. I’ll then make it available to everyone
“If I can help somebody” sounds quite fitting as I do enjoy helping people
Thanks Barry and a very Merry Christmas and a Happy New Year to you and yours as well mate. Have a great one with your new family members
Take care,
Barry
Hi Barry,
I love the idea of innovation. This is something that is never ending. There is always something we can do better when we look at things closely. Plus, the environment and needs of people are always changing. This affects the needs and therefore the innovation needed.
Seems like there is a mass communication series for creating videos going on in the blogosphere right now. Adrienne and Dee Ann just did a couple of post encouraging us all to do videos. Now, I see you are also another great advocate of this medium of learning.
Thank you for all the goodies you have provided for us here. I am sure they will be extremely useful.
Cheers
Hi Jimmy,
You’re right there is always something we can do better if we look hard enough. As technology changes we need to change our ways with it, or get left behind. That’ll never change as there are always new gadgets coming out in one shape or form
I love videos and want to encourage as many people as possible to get making them. I had a video blog challenge in August that went down really well and got a few people making them for the first time. It’s good to see that others are also promoting them as many of us need them for various tutorials.
You’re very welcome to the goodies Jimmy, I hope that they help you in some way mate
Take good care and If I don’t see you before have a very Merry Christmas and a Happy New Year.
Barry
Twitter: SylvianeNuccio
This is some very good information you’ve got here, Barry. Speaking what you want to say instead of typing it if typing is not your thing, is really great. This is a very good idea for those who don’t like to write and get stuck in their internet marketing because of it.
This is really very good post with lots of great tips. On my bookmark list. Thanks Barry
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Sylviane Nuccio recently posted..Five Golden Rules To Leave Blog Comments That Will Benefit You And Your Site
Hi Sylviane,
I’m pleased that you liked the post. When i first started I found the typing very hard to do, I was one finger typing and didn’t know where the keys were on the keyboard
I’m not much better at typing now but I do know where to look for each letter now
Speaking comes naturally so if people use the method mentioned in the post they’ll be able to move on a lot quicker and so build their confidence and enthusiasm.
Did you get my email yesterday?
If I don’t see you before have a very Merry Christmas and a Happy New Year Sylviane, Joyeux Noel
Take care,
Barry
Twitter: deeannrice
Barry,
I love reading these posts that you are writing for the blog carnival. They are always so good and inspiring.
Take the road not taken is really where it is at no matter what you are doing. The easy road that is all paved and nice is not nearly so productive as the one that is over grown and your have to cut your way through.
I try to remember this when I am working on the internet but sometimes I think I really loose sight of the less traveled road because the more traveled road is so much easier.
You make me think and inspire me and that is good.
Thank you.
Dee Ann Rice
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Dee Ann Rice recently posted..My Pet Peeves About Commenting
Hi Dee Ann,
I’m really pleased that you’re finding the posts in this series inspiring
I think most of us travel down the easier route first but somewhere along it we need to take the blinkers (blinders) off and have a good look around for ourselves. It can be a bit harder but the rewards can be far greater than they are by following the “norm”.
I’m glad I got you thinking Dee Ann
Maybe over the holidays plan out next year with this in mind?
If I don’t catch you before the holidays Dee Ann, have a fantastic Christmas and a Happy New Year
Take care,
Barry
Twitter: deeannrice
Barry,
I really do love this series of posts they always speak to me where I am. I think I am just progressing at the right speed to take advantage of them. However, I also think they are timeless. They speak to people where they are at no matter where they are on their journey.
Planning out next year with this in mind is definitively on my agenda for the holidays.
I wanted to wish you a very Merry Christmas also.
Come over to my blog to see my Christmas Card to all of my great blogging friends.
Dee Ann
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Dee Ann Rice recently posted..Merry Christmas
Hi Dee Ann,
That’s great to hear Dee Ann, I may even mention you in the next post in the series if that’s ok? The next post is about building friendships with other bloggers
This series will become an eBook and I’ll be linking to lots of people in it, one of which will be you
I’m pleased to hear that you’ll be planning next year over the holidays and wish you well with it all.
I will head over to your blog a little later Dee Ann
Catch you up then,
Take care,
Barry
Hi Steve…thought it was about time to pay a visit. Great article series with excellent tips. It takes time to gather all the tools mentioned but once you have them I think your hints are spot on.
I didn’t think my site would be visited by mobile devices but after signing up with StatCounter I can see the value in optimizing the site. Fortunately I have found a plugin that allows me to present content to mobiles differently than to a desktop viewer. Can’t wait to try it out.
So I’m stepping out on a limb here and testing. Video is more challenging in that respect only time will tell. Turning audio into text is the next step for me but that will make transcribing video posts much easier. Can’t afford to outsource that but maybe one day.
Thanks for sharing
Dennis O’Brien
Hi Dennis,
I’m glad that you’re enjoying the series
Nearly all the tools I mention throughout the series are all free ones Dennis. I know what it’s like for people starting online for the first time. Many of them are very unsure of themselves and don’t want to spend any money on things they may never use. So I’ve tried to show everyone that there are free tools available to get them started.
I’m very interested in the plugin you mention Dennis please pop back and let us know how you get on with testing it.
Videos are quite easy to create and once you’ve create a couple you’ll want to keep creating them. I love creating videos and am now seeing YouTube in my traffic sources so it’s paying off.
There’s software that will turn your audio into text automatically, but that’s at a price of about $45 from Amazon. It’s called “Dragon Naturally Speaking”. The post I linked to from Dawn Kay will show you how to get some free software for transcribing your audios, but you’ll have to do the typing Dennis
I understand what you’re saying about affording to outsource, it’s that old balance again: Time V’s Money which I covered in part 7 of the series.
Best of luck Dennis, please pop back and let us know about the plugin you’re testing.
Thanks for stopping by and leaving a comment.
Have a fantastic Christmas and a Happy New Year.
Take care, Barry
Thanks for the reply Barry
The plugin mentioned is actually written for the Thesis Theme For WordPress. It works by marking up two different versions of the content. It can present a shortened version of your textual content with a video at the correct dimensions and format for mobile devices that support Flash.
I’m testing Dragon NS shortly. I’ve installed it but need to spend time with it so thanks for the confirmation that it works
Have a great holiday
Dennis
Hi Dennis,
Thanks for popping back and letting us know about the plugin. I’ve only ever heard good things about the Thesis Theme, I may have to look into it at some point next year.
I know someone that uses Dragon NS for their blog posts and he said that the software learns your voice over time and does an excellent job. Best of luck with it Dennis
I’m hoping to visit you later today, once I’ve finished my work but if i miss it have a great Christmas and a Happy new year.
Take care, Barry
Twitter: learn_to_blog
I think we all have so much more potential to learn than we give ourselves credit for. I learn better face to face, although I have found video tutoring very easy to follow. I love trying new things, I am a risk taker so will very quickly get out there and have a go. Even if I make a hash of something I am able to recognise the learning I have gone through. Great post, Barry.
Enjoy the journey.
Mandy
Oh Mandy, I’m so sorry for not replying sooner…. another comment that slipped my attention, sorry.
Yes we do have a lot of potential to learn more than we think we can, we just need to push ourselves into doing so.
I also love video tutorials as I find them the easiest way of learning… Watch, pause, apply and carry on. Of course making notes as we do so
I agree Mandy, we should get out there and have a go. Even if we make a hash of things, as you said, we learn loads in the process of what we have gone through.
Thanks Mandy,
Respect and regards,
Barry
Twitter: jeremyruggles
Hey Barry,
There really are a lot of different ways to make your online presence known and to give people you meet and interact with real value that will make them want to come back to you for more.
I am only using a very small portion of the techniques listed in your post, but I think I will be looking into spreading my wings a bit and trying new things, I just started in your video challenge, so that is a great start in the right direction.
Thanks a lot Barry!
~Jeremy
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Jeremy Ruggles recently posted..Action Step- Do This NOW
Hi Jeremy,
Yes mate, there are plenty of ways to make yourself known online and offer people value in our content. I love passing on the gems I find online and trying to help others progress, its so easy to do so.
I’ve only known you for a short time Jeremy but I can see that you’re an action taker already and take my hat off to you. As you start creating more and more videos you’ll start to introduce some of the other techniques and pass them onto your readers. It’ll all come together nicely for you mate. Just keep doing what you’re doing and it won’t take you long to start seeing the benefits of doing so
Thank you Jeremy,
Best of luck with everything you’re doing mate and remember if you ever get stuck pop over and let me know. If I can help I will help
Take care,
Barry