We all know that the competition for sales on eBay is very high, so whenever you make a listing, you should always think like a buyer. You can only make sales from your sales page and you need to get your potential customers to open it. How?

The 1^st most important thing is the title; you have 55 characters, including gaps between words, to say what the item is. In the title you should use as many keywords as possible as most initial searches are based on them. As an example, I’ve found these two listings on eBay just now;

250+slow cooker recipes

250 Delicious Low Fat Slow Cooker Recipes Cook Book CD

It’s the very same product in both listings but I’ll be highly surprised if the top one sells, or even gets looked at. As it only has 2 keywords, cooker & recipes, the chances of it being found are much less than the one on the bottom. The slow, in its title is lost as the seller hasn’t left a gap between 250+slow. The bottom one is much more likely to be successful as it has many more keywords. Just think of the search results for that title; Low Fat, Slow Cooker, Cooker, Recipes, Cook and Book are all good keywords that’ll get the item found for so many different searches.  

I often see titles with LOOK in them, who types LOOK into a search box?

The 2^nd most important thing is a good picture of the item. You should always select to use a gallery picture as well. It’s a fact that items using a Gallery picture sell at least 75% more than those without one.

The 3^rd most important thing is the P&P costs. If it costs £1.95 to post an item then charge £1.95. If you’re not sure what it’ll cost to post the item then have a look at the Royal Mail website or take the item to the post office and ask them the prices for UK, Europe and world wide postage.

This is my typical search when I’m looking to buy an item on eBay; I type a couple of relevant keywords into the search box. Many items are then displayed, so I look at the pictures and when one catches my eye, I look across at the cost of postage. If the postage is too dear I move on until another picture catches my eye and I check the postage for that item. When I find a listing with a reasonable postage price I’ll open the sales page.

Until next time, Barry Wells

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