Hello and thanks for visiting my blog.

In this Module we are going to create a newsletter and opt-in form for your website.

Q, Why do I need to create a newsletter in the first place?

The answer to that is quite simple: Email Marketing!

Say for example you have a website but don’t have a newsletter. You will need to drive fresh traffic to your website over and over again. Some of those visitors may (or may not) make a purchase and then leave your site. Once they have left your website the chances of them coming back is somewhat slim as there are so many other websites to choose from. Meaning that you have to keep trying to drive fresh traffic to your site, (traffic = potential customers). This can be quite difficult to achieve and you will probably give up at some point in the near future, meaning all your hard work has been for nothing. Don’t get me wrong, you need to drive traffic to your site whether you have a newsletter or not, but……

……by creating a newsletter and placing an opt-in form on the same website you are able to capture leads, (potential customers), that are interested in what you have to offer.

This is extremely beneficial to both you, (the web master), and your potential customers, (the readers):

You have the opportunity to build a relationship with your readers and supply them with fresh information, tips, news, forthcoming events, discounts, promotions and of course your new products. You build your list up one by one and over time you build a list of people interested in what you do and the products/service that you provide. Which can often lead to further sales and of course money in your pocket.

Your Readers get the free information they wanted when they signed up and are kept up to date with news, tips, discounts and everything else mentioned above.

Q, How do you get people to join your newsletter?

There are a few ways of getting people to opt in:

If you have a blog that specializes in a niche, (eBay, Dog Training, Weight Loss etc) and has regular updates the reader may want to be kept up to date with your new posts. A step by step weight loss programme for example.

You could offer the reader an assortment of free eBooks with resale rights. Allowing them to resell the eBooks and keep all the profit.

You could offer the reader one free eBook that covers a certain niche or would help the reader in some way. Maybe a step by step guide to show them how to achieve a difficult task.

You could offer a high value product with resale rights, or a piece of software maybe.

Please Note: If you are going to give products away, especially high value products, please make sure that you have the correct rights to do so. If the rights are not stated within the product package then contact the person you got the product from and ask them.

The quickest and easiest way of creating your newsletter is to use a professional service that will do the majority of the work for you. Freeing up your time to concentrate on building and developing your business.

I use Aweber Communications for my own email marketing and have never had any concerns with them. As I said at the start of this mini course I will only recommend products or services that I use myself.

By all means search the internet for alternatives, but the instruction in this part of the Newbies Guide are carried out using Aweber.

Okay Barry so how do I create the newsletter and opt-in form?

As you know this course is in video format, however for this stage I have created a free eBook to show you each step to take. The reason for this is that there were some areas of the screen that I was not comfortable with releasing to the public. So I created this 24 page eBook which you can have free by simply clicking HERE to download it.

Once you have downloaded and unzipped it have a read through and then watch the video below.

I will skip through the eBook with you and then show you exactly how to place the opt-in form on your website. We will also edit the form so as to personalize it to suit you.

After watching the video please feel free to leave your comments. As always if you need help drop me an email and i’ll do all i can to assist you.

Until next time, take care

PS If you would like to Triple Your Blog Traffic simply enter your details below for
INSTANT ACCESS to the Brand New Video, MP3 file and eBook



Related Posts:

Filed under: Getting Started • The Newbies Guide • Videos

Like this post? Subscribe to my RSS feed and get loads more!